by Deepak Patel
If You Are A Financial Advisor Looking To Get HNW Clients & Increase AUM…This Will Be An Important Article to Read”
Before I show you all you need to know about the HNW individuals, let’s do something your competition is ignoring.
Let me show you what is the number one reason you are struggling to get clients…
It’s NOT Because You Charge High Fees!
It is in fact stupid to charge less fees to your clients. Now it does work for companies like Walmart who’s main marketing message and mantra is “save money live better”
But what you need to ask yourself is: Do you want to be Walmart or a Premium brand?
I bet you want to be “Premium” after all you are reading an article about High Net Worth Individuals…
HNW DEMANDS premium (nothing less)!
So most Financial Advisors never attract HNW clients because while they have this desire and dream to find and serve HNW clients…
Deep down their own behaviour is quiet low…
Here are some real practical example of such behaviours when it comes to prospecting and getting clients…